Research


The Institute for Youth Culture Research, founded in the year 2000 in Vienna, is specialised on applied youth research. We follow a life-world approach based on the theoretical work of Alfred Schütz and Peter Luckmann.

In combinining quantitative, statistical and qualitative, interpretative methods we perform high level applied youth research. Our research leads to broader knowledge and understanding of young people.


We are specialised on

  • standardised youth surveys: face-to-face as well as net-based resp. online
  • qualitative social research: semi-structured qualitative interviews, focus groups and group discussions, expert-interviews, participative observation, ethnographic research (ethnography proper as well as accumulated ethnographic miniatures)
  • evaluation studies
  • content and context analysis: quantitative and qualitative
  • desk researches and expertises concerning youth-related topics as well as contemporary youth cultural phenomenons
  • multi-method- resp. mixed-method-designs
  • empirical founded typologies as a tool for target group segmentation and strategy planning in youth policy and youth work

Find an overview of our research activities here:

AHA - ALTERNATIVE HAPPY HOURS / AHA - Alternative Happy Hours, commissioned by: Verein Vital (2007 - 2009), scientific director: MMag. Manfred Zentner

YOUTH UNDER PRESSURE: Growing up in a performance-oriented society / Jugend unter Druck: Aufwachsen in der Leistungsgesellschaft (2007), Institute for Youth Culture Research - basic research, scientific director: Mag. Bernhard Heinzlmaier

TARGET GROUP RADAR OF ÖJRK: Scientific Coaching The Start-up-module / ÖJRK-Zielgruppenradar: Wissenschaftliche Begleitung der Start-up-Phase (2006 - 2007), commissioned by: Österreichisches Jugendrotkreuz, research cooperation - answerable for on behalf of the Institute for Youth Research: Dr. Beate Großegger

EUROPEAN KNOWLEDGE CENTER FOR YOUTH POLICY (2005 - continous), commissioned by: BMGFJ - Federal Ministry for Health, Family and Youth / research cooperation European Commission and Council of Europe - answerable for: MMag. Manfred Zentner

DEFICITS IN LEISURE-TIME SECTOR: How do young people evaluate their leisure time opportunities / Defizite im Freizeitbereich: Wie bewerten 11- bis 18-Jährige ihre Freizeitmöglichkeiten? (2007), Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

THE IMAGE OF THE SOUTH TYROLEAN YOUTH WORK / Image der Südtiroler Kinder- und Jugendarbeit (2007), commissioned: JUKAS Brixen, scientific director: MMag. Manfred Zentner

EVALUATION "NATIONAL AGENCY YOUTH" / Evaluation "Nationalagentur Jugend" (2007), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, cooperation - answerable for on behalf of the Institute for Youth Research: MMag. Manfred Zentner

eleven/18 -THE GENERATION SPECIAL: HOW YOUNG PEOPLE SEE THE ADULTS / elf/18 - Generationen-Special (2007): "Wie sehen Jugendliche die Erwachsenen?", Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

YOUTH REPORT 06 FOR THE BURGENLAND / BURGENLÄNDISCHER JUGENDBERICHT 06 (2007), commissioned by: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

STRATEGY PLAN "YOUTH EMPLOYMENT IN THE BURGENLAND" / Maßnahmenkatalog für eine Beschäftigungsoffensive für Jugendliche im Burgenland (2007), commissioned by: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

JUGENDRADAR 03 - FOLLOW-UP / Wiederholungsbefragung zum Jugendradar 2003 - Exklusiv-Einschaltung in elf/18 - die Jugendstudie (2006 - 2007), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, scientific director: Dr. Beate Großegger

eleven/18 - THE YOUTH STUDY/elf/18 - die Jugendstudie: Welle 2 (2006 - 07), Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

VIDEO-CULTURE ST. JOHANN: A BORING LIFE IN A BORING TOWN - participatory research with young people / Video-Culture St. Johann: Nix los in St. Johann? - ein partizipatives Forschungsprojekt mit Jugendlichen (2006), commissioned by: Muku - Music and Culture St. Johann, scientific director: Dr. Beate Großegger

INTERCULT: HOW DOES YOUTH WORK CONTRIBUTE TO INTERCULTURAL DIALOGUE / Intercult: Beitrag der Jugendarbeit zum interkulturellen Austausch (2005 - 2006), commissioned by: Amt für Jugendarbeit Bozen, research cooperation, - answerable for on behalf of the Institute for Youth Research: MMag. Manfred Zentner

EVALUATION "t.raum.horn"/Evaluation "t.raum.horn" (2004 - 2006) ), commissioned by: Szene Bunte Wähne, research cooperation - answerable for on behalf of the Institute for Youth Research: MMag. Manfred Zentner

EVALUATION "B.rauschend"/Evaluation "B.rauschend" (2004 - 2006), commissioned by: Akzente Salzburg Suchtprävention, research cooperation - answerable for on behalf of the Institute for Youth Research: MMag. Manfred Zentner

YOUTHCULTURES AND CULTURAL PARTICIPATION / Jugendkulturen und kulturelle Partizipation (2006), commissioned by Tiroler Kulturinitiativen/TKI - IG Kultur, scientific director: Dr. Beate Großegger

YOUTH BUILDS EUROPE 2 / Youth Builds Europe 2 (2004 - 2006), commissioned by EYCA, research cooperation - answerable for on behalf of the Institute for Youth Research: MMag. Manfred Zentner

YOUTH REPORT 2005 for the Burgenland / Burgenländischer Jugendbericht 05 (2006), Auftraggeber: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

EXTREME PHENOMENONS IN POPULAR YOUTHCULTURES / Extreme Spielarten der Juegndkultur: Erscheinungsformen, Ursachen und Problematiken (2006), Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

YOUNG WOMEN AND YOUNG MEN IN AUSTRIA: FACTS AND FIFURES / Junge Frauen und Männer in Österreich - Zahlen und Fakten: Sekundärdatenanalyse (2005 - 2006), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, scientific director: Mag. Michael Schaefberger

YOUTH AND EMPLOYMENT / Jugend und Beschäftigung - Wege in die Arbeitswelt: Eine Problem- und Bedarfsanalyse (2005), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection scientific director, Projektleitung: Dr. Beate Großegger

eleven/18 - THE YOUTH STUDY 2005 /elf/18 - die Jugendstudie 2005, Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

EXPERTISE "POLITICAL EDUCATION BY MEDIA: Getting in contact with educationally disadvantaged young people?" / Expertise "Medial vermittelte politische Bildung für die Zielgruppe Jugendliche aus bildungsfernen Milieus" (2005), commissioned by: bpb - Bundeszentrale für politische Bildung Bonn, scientific director: Dr. Beate Großegger

YOUTH-STRATEGIE-PLAN SCHWECHAT / Jugend-Zukunftsplan Schwechat (2005), commissioned by Municipality of Schwechat, scientific director: MMag. Manfred Zentner

GIRLS 05: JOB, POP AND POLITICS (2005) / Mädchen 05: Beruf, Pop und Politik (2005), Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

YOUTH REPORT 2004 for the Burgenland / Burgenländischer Jugendbericht 04 (2005), commissioned by: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

THE NEW PUBLICITY CAMPAIGN OF YOUTH ADVISORY BOARD YOUNG+DIRECT / Neue Werbelinie der Jugendberatungsstelle Young+Direct (2004 -2005), commissioned by Südtiroler Jugendring and Young+Direct, scientific director: Dr. Beate Großegger

6 PHENOMENONS OF POPULÄR YOUTHCULTURE and their consequences on youth work / Sechs aktuelle Jugendkulturphänomene und ihre Konsequenzen für die außerschulische Jugendarbeit (2004), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, scientific director: Dr. Beate Großegger

EVALUATION "YOUNG+DIRECT" / Evaluation der Südtiroler Jugendberatungsstelle Young+Direct (2004), commissioned by: Südtiroler Jugendring, scientific director: Dr. Beate Großegger

PEER-INVOLVEMENT IN NON-FORMAL YOUTH WORK / Peer-Involvement in der außerschulischen Jugendarbeit (2004), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, scientific director: MMag. Manfred Zentner

DESK-RESEARCH "YOUTH AND TV" / Sekundäranalyse Jugend und Fernsehen (2004), Institute for Youth Culture Research - basic research, scientific director: Dr. Beate Großegger

YOUTH REPORT 2003 for the Burgenland / Burgenländischer Jugendbericht 03 (2004), commissioned by Auftraggeber: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

EUROPE FOR A CHANGE / Europe for a Change (2003), commissioned by: Akzente Salzburg, EYCA, answerable for: MMag. Manfred Zentner

4. REPORT ON THE SITUATION OF YOUTH IN AUSTRIA - PART A: YOUTH RADAR / 4. Bericht zur Lage der Jugend - Teil A: Jugendradar (2002 - 2003), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, scientific co-directors: Dr. Beate Großegger, MMag. Manfred Zentner

4. REPORT ON THE SITUATION OF YOUTH IN AUSTRIA - Part B: PREVENTIVE MEASURES IN YOUTH WORK / 4. Bericht zur Lage der Jugend - TEIL B: Prävention in der außerschulischen Jugendarbeit (2002 - 2003), commissioned by: BMSG - Federal Ministry of Social Security, Generations and Consumer Protection, scientific co-director: MMag. Manfred Zentner

YOUTH STUDY OF SALZBURG 2003 / Salzburger Jugendstudie 2003 (2002 - 2003), commissioned by: Landesjugendreferat Salzburg, scientific co-directors: Dr. Beate Großegger, MMag. Manfred Zentner

YOUTH BUILDS EUROPE 1 / Youth Builds Europe 1(2003), commissioned by: EYCA; research cooperation - answerable for on behalf of the Institute for Youth Researcg: MMag. Manfred Zentner

YOUTH REPORT 02 for the Burgenland / Burgenländischer Jugendbericht 02 (2003), commissioned by: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

SUCCESSFULL YOUTH WORK IN THE "ALPENVEREIN" / Erfolgreiche Jugendarbeit im Alpenverein (2002 - 2003), commissioned by: Österreichischer Alpenverein, research cooperation - answerable for on behalf of the Institute for Youth Research: MMag. Manfred Zentner

YOUTH STRATEGY PLAN FOR THE BURGENLAND / Jugendleitplan Burgenland (2003), commissioned by: Landesjugendreferat Burgenland, scientific director: MMag. Manfred Zentner

50 YEARS OF SHELL YOUTH STUDY / 50 Jahre Shell Jugendstudie: Sekundäranalyse der seit 1953 erschienenen Shell Jugendstudien (2002), commissioned by Dt. Shell, scientific director: Dr. Beate Großegger

IMAGE-RELAUNCH OF TOPZ YOUTH INFORMATION SERVICE NÖ / Image-Neupositionierung von TOPZ Jugendinfo NÖ (2002), commissioned by: Topz Jugendinfo Niederösterreich, scientific director: MMag. Manfred Zentner

RELEVANCE AND MEANINGS OF FRIENDSHIP / Bedeutung der Freunde im Jugendalter (2002), Institute for Youth Culture Research - basis research, scientific director: Dr. Beate Großegger

THE IMAGE OF RIGHT-WING KIDS / Das Image "rechter Kids" (2002), Institute for Youth Culture Research - basis research, scientific director: Dr. Beate Großegger

ROLE-MODELS OF THE GERMAN YOUTH - A Qualitative Study / Qualitative Studie zu Vorbildorientierung bei deutschen Jugendlichen (2002), Institute for Youth Culture Research - basis research, scientific director: Dr. Beate Großegger

THE EU-PPROGRAMME "YOUTH" / Begleitforschung zum EU-Programm Jugend (2001), commissioned by National Agentur Jugend, scientific directors: Dr. Beate Großegger, MMag. Manfred Zentner


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